ANÁLISIS DE CALIDAD Y SATISFACCIÓN EN EL SERVICIO DE LA EMPRESA DE RADIO MÓVIL “CHARCAS” EN LA CIUDAD DE SUCRE

Abstract

The transport sector nowadays is experiencing rapid and unpredictable advances in its market, the use of digital technologies for communication and contact with companies has had a great growth from 2019 to 2021, a situation that was increased almost exponentially during the year 2020 with the appearance of the pandemic as a result of the disease caused by COVID 19.

The transport services sector in the City of Sucre is an important source in the generation of jobs and income, due to the high rates of unemployment and underemployment, establishing that certain sectors of the population make the decision to enter this activity In some cases, it constitutes a main and unique economic activity.

The appearance of new technologies, as well as the increase in both unionized, free and private competition, are assuming a constant readjustment in business models. For some time now, more than 95% of users use social networks to search for information of all kinds. This information includes data about companies, people, products, prices and other questions.

In this opportunity we will refer more specifically to the market share and its increase for the Mobile Radio Company "Charcas" in the city of Sucre, given that the digital technological aspect contributes and can notably contribute to a greater generation of income, the sector Transportation today is experiencing rapid and unpredictable advances in its market. It is within this framework that the study has been planned and executed, "Analysis of the quality and satisfaction in the service of the Mobile Radio Company" Charcas "in the City of Sucre", which aims to assess the quality of the service of the Mobile Radio Company "Charcas" and know the perception that users have regarding the provision of the same and identify possible improvements.