Vol. 17 No. 29 (2024): Investigación y Negocios Journal

Artí­culos

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  UNIVERSITY AND COMPANIES ARTICULATION IN INNOVATION PROCESSES, SUCRE BOLIVIA.

  Mauricio Del Río Mejía

  5 - 11

  Innovation is considered an element in the competitiveness of companies, understanding how companies innovate will help generate useful knowledge to be able to design appropriate and efficient incentive policies. This research analyzes what University-Busi...

  • 5 - 11 (Spanish)
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  ECONOMIC, SOCIAL AND CULTURAL RIGHTS. ITS IMPORTANCE IN THE NATIONAL AND INTERNATIONAL CONTEXT IN ECONOMIC WELL-BEING AND DEVELOPMENT

  Juan Carlos Mendoza García

  12 - 18

  The economic well-being of countries is closely linked to the respect and protection of human rights; even more so in relation to economic, social and cultural rights, which have meant a demand to States to adopt public policies and clear norms that protec...

  • 12 - 18 (Spanish)
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  Gestión administrativa y morosidad en las instituciones educativas pertenecientes a una organización confesional de la zona sur del Perú

  Edgar Mamani Ttito

  19 - 25

  Este trabajo tiene como objetivo el determinar en qué medida la gestión administrativa predice la morosidad en las instituciones pertenecientes a una organización confesional de la zona sur del Perú, el presente estudio tiene un enfoque cuantitativo de tip...

  • 19 - 25 (Spanish)
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  SOCIAL BENEFITS AND JOB SATISFACTION: A DESCRIPTIVE STUDY

  Carlos Alberto Rodríguez Garza, Cecilia Isabel Miranda Osorio, Germán Martínez Prats

  26 - 31

  The research analyses the social benefits granted by a car dealership in Villahermosa, Tabasco and their impact on the job satisfaction of workers, as a staff development strategy, which becomes a competitive advantage in order to motivate, retain and stim...

  • 26 - 31 (Spanish)
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  URBAN SOCIOCULTURAL ECO-ANIMATION, NEW PARADIGM FROM COSTA VERDE, LIMA- PERU

  Gisello Fortunato Vila Zorogastua, Carlos Martin Sachún Azabache, Oscar Fredy Cervantes Veliz

  26 - 31

  The article examines the current situation in Costa Verde of Lima, highlighting its fragmented occupation and the lack of consideration towards its conceptual and heritage value, the objective is to analyze the fragmentation of Costa Verde of Lima and prop...

  • 32 - 41 (Spanish)
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  INFLUENCIA DEL MARKETING SENSORIAL EN LA DECISIÓN DE COMPRA DE LOS CLIENTES DE LA PASTELERíA ROXAS PERÚ

  Alberto Magno Cutipa Limache

  42 - 51

  El marketing sensorial (MS) consiste en la estimulación estratégica de los sentidos humanos y juegan un papel crucial en la experiencia de compra de clientes actuales y nuevos. En este contexto, el objetivo del estudio fue determinar la influencia de los f...

  • 42 - 51 (Spanish)
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  ADMINISTRATION IN PEDAGOGICAL LEADERSHIP FOR QUALITY SCHOOL MANAGEMENT IN EDUCATIONAL INSTITUTIONS FROM THE PUNO REGION, 2020

  Norma Natividad Lopez Tapia, Consuelo Paola Mamani Lopez, Demetrio Flavio Machaca Huancollo, Paul Mamani Tisnado

  52 - 61

  The objective of this research was to determine the degree of influence of pedagogical leadership in quality school management in educational institutions in the Puno region, 2020, the methodology was an applied, descriptive and correlational research proc...

  • 52 - 61 (Spanish)
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  ACADEMIA-GOVERNMENT-INDUSTRY TRIPLE HELIX MODEL IN LATIN AMERICA: A SYSTEMATIC REVIEW

  Marisol Irene Perez Mollinedo

  62 - 66

  The triple helix model was founded between the last decade of 1900 and the first decade of 2000, taking as its main axis the necessary interaction between the academia (university), government and Industry to generate social development over time. The obje...

  • 62 - 66 (Spanish)
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  TOURISM AND CULTURAL LANDSCAPE: PERCEPTIONS FROM COCOA PRODUCTION ASSOCIATIONS IN ECUADOR

  Ángel Guillermo Félix Mendoza, Karla Patricia Ayala García, Cristhian Herasmo Navarrete Basurto

  67 - 77

  Cocoa is the Ecuadorian product with the highest growth in the international market. This research was carried out in Manabí, this province has the best internationally valued cocoa variety such as "fine and aroma cocoa". The objective of the research is t...

  • 67 - 76 (Spanish)
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  THEORETICAL ELEMENTS FOR THE PROMOTION AND ACCESS TO CREDIT IN SMES IN THE PROVINCE OF EL ORO

  Armando Jose Urdaneta Montiel, Maria Alejandra Zúñiga Alvarado, Renato Estuardo Paredes Cruz, Clemente Aladino Moreira Basurto

  78 - 89

  The research article examines the theoretical elements for SME access to financing in Latin America, with emphasis on Ecuador. It addresses problems such as the lack of structured supply of financing and specific obstacles for SMEs in the region. It highli...

  • 78 - 89 (Spanish)
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  IMPROVING HUMAN TALENT: A BUSINESS STRATEGY TO IMPROVE THE QUALITY OF CARE IN TOURISM PROMOTION.

  Delfina Goya Cornejo Poma, Demetrio Flavio Machaca Huancollo, Enrique Genaro Apaza Chirinos, Jimy Humpiri Nuñez

  90 - 101

  This study aims to investigate the relationship between human talent management and the quality of service in travel agencies in the Puno region in 2021, with the objective of knowing the development of human talent management as a business strategy in the...

  • 90 - 101 (Spanish)