ANÁLISIS DE LOS FACTORES QUE DETERMINAN LA DEMANDA DE REAPERTURA DEL AEROPUERTO: CASO APIAGUAYKI TUMPA MONTEAGUDO

Resumen

The research was conducted in the Municipality of Monteagu- do, aiming to analyze the factors that determine demand for the reopening of the Apiaguayki Tumpa Airport. The methodolo- gical framework followed the epistemic model of positivism under a mixed-methods approach. The study employed a descriptive cross-sectional design. A survey was administered to 365 participants, and an interview was conducted with the Commercial Manager of BOA airline, supported by faculty members and students from the Monteagudo Commercial Engineering program. The results reveal that 89% of respon- dents would be willing to pay a fair price set by the airline. However, 86% expect a state subsidy for ticket costs. Only 5% reported traveling weekly, while 41% indicated a higher frequency of traveling several times a year, highlighting the challenge of maintaining daily flights. Stimulating tourism development through public policies is considered essential..